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      <image:title>Coaching &amp; Services - WEBSITE STRATEGY</image:title>
      <image:caption>Want to learn how turn your website into a money making machine &amp; client booking machine? All of your conversion questions answered PLUS ↓ Content Strategy analysis Customer Journey mapping Effectiveness (data/analytics) Design + User Experience CMS / Ease of management SEO / structural quality Security INCLUDES: Pre-call questionnaire Meeting over Zoom Video Chat Call recording A comprehensive summary with resources and next steps</image:caption>
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      <image:title>Coaching &amp; Services - BRAND STRATEGY</image:title>
      <image:caption>Let’s turn what you stand for into what you are known for. It all begins with a plan. All your branding questions answered PLUS ↓ Pinpoint the distinct space you fill in your industry Get clear on the most important things your brand stands for Define your brand’s target audience Hone in on your unique value proposition INCLUDES: Pre-call questionnaire Branding Analysis &amp; Summary Mood board Recommendations for photos, colors, &amp; fonts A comprehensive summary with resources and next steps</image:caption>
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      <image:title>Coaching &amp; Services - MARKETING STRATEGY</image:title>
      <image:caption>Ready to level up? Let’s design your roadmap to more money and greater impact. The first step in conducting the digital marketing strategy is a needs analysis, which includes: Identifying key business objectives Increasing leads and sales Increasing brand awareness Understanding of KPIs Analysis &amp; Review: Conversion rates from lead to sales Profitability by service type Sales processes and systems currently in place Review or development of your buyer personas / ICA Road Map: Our last step is to develop a digital marketing road map - a project management deliverable that covers the next three to 6 months of how your digital marketing funnel will progress.</image:caption>
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      <image:title>Coaching &amp; Services - BRAND IDENTITY DESIGN</image:title>
      <image:caption>An exquisite visual brand identity design experience. INCLUDES: Bespoke Logo Development Process: - Initial Design Concepts - Initial Version - Up to 2 revisions Final Logo plus a suite of brandmarks that MAY include: - 1 primary logo - up to 2 secondary logos - a simplified logo mark or monogram - browser favicon Color palette development Custom brand style guide which includes: - Brand color palette codes for print and - Digital assets - Font selections and typography guide - Photographic styles PLUS ↓ A Brand Strategy VIP Package (see “done with you” section above)</image:caption>
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      <image:caption>VIP</image:caption>
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      <image:title>Coaching &amp; Services - WEBSITE DESIGN &amp; DEVELOPMENT</image:title>
      <image:caption>This is where creativity meets strategy. INCLUDES: Customer Journey &amp; Funnel mapping Needs analysis &amp; Comprehensive Website Strategy Brand &amp; Content Strategy Conversion Copywriting Style Tile &amp; Color Palette Design Website Design &amp; Build Favicon design / icons or social sharing logos Domain set-up SEO PLUS ↓ 2 rounds of refinements 1-on-1 website training 30 days of tech support</image:caption>
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    <lastmod>2026-02-24</lastmod>
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      <image:title>Welcome 8 - How Good Design Helps You Raise Your Value &amp; Your Prices</image:title>
      <image:caption>High-paying customers are looking for quality and brand image. Branding your tools is one way to show your commitment to your work and to your brand. Read More →</image:caption>
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      <image:title>Welcome 8 - 4 Steps to a Gracious &amp; Easy Launch</image:title>
      <image:caption>A few times a year, you’re launching something. It might be your new coaching packages, a mastermind, course or service package. If it’s new or even just revamped – the time will come when you have to launch it out to the world and hopefully your ideal clients will come to it like bees to honey. Read More →</image:caption>
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      <image:title>Welcome 8 - Owning Your Truth in the Online Space</image:title>
      <image:caption>The number-one thing that you have to offer people is your connection to your truth and to your self, the ultimate source of your creativity and ingenuity. Even though you are selling programs, products or services, your connection to the moment, your connection to yourself, your connection to the infinite truth of what you are—that’s what your Perfect Client wants. Read More →</image:caption>
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